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Campaign promotes selling, planting native plants

The Indiana Native Plant and Wildflower Society and The Nature Conservancy have partnered to encourage gardeners to grow native plants. One of the ways it does this is by promoting retailers that sell the plants.

Grow Native is the statewide roll out of Go Green, Grow Native, a Monroe County initiative launched a few years ago. “We shortened the name to Grow Native and developed the website to simplify applying for the status and for sharing the Buy Native directory. We started the new version in February, and are now taking applications from around the state,” said Ellen Jacquart, an INPAWS member and former invasive plant specialist with TNC.

The idea is to recognize garden centers, nurseries and other retailers that carry native plants and to educate and encourage them to sell fewer invasive species. Retailers can sign up at for the program on two levels. A Basic member if a retailer who sells native plants. The Invasive Free retailer has agreed not to sell invasive plants, which comes with additional promotions, she said.

About 30 businesses are on the list, including two in Indianapolis – Cool Ponds and Mark M. Holeman Inc. Others listed from the area have one-time plant sales, such as INPAWS, Master Gardeners and the Indiana School for the Blind and Visually Impaired.

David Gorden, landscape architect and partner at Holeman, said he and the company have been long-time supporters of INPAWS and frequently feature native plants in their designs and installations. He finds customers are “more and more interested in native plants for their landscapes.”

Pawpaw flowers dangle amid redbuds on a spring day. (C) Jo Ellen Meyers Sharp

Although not a garden center, people can make appointments to find native plants or to have them ordered. For example, people may want the Indiana banana tree, or pawpaw (Asimina triloba), which can be hard to find, he said.

The free and voluntary program was an appealing way to start the conversation with plant sellers and educate them about the issue of invasive plants in horticulture, Jacquart said. Businesses at either level can display the Grow Native decals in their windows.

“More and more gardeners are buying native because of all the advantages these plants provide,” Jacquart said. “The Grow Native project helps put native plants in the hands of gardeners who want them.”

 

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